February 4, 2025 marks the launch of a promising new top-level domain: .channel. Behind this extension is none other than Charleston Road Registry Inc, a subsidiary of Google. The domain is aimed at creatives, publishers and companies who want to monetize their content and present their digital shop window in the best possible way.

But what makes the .channel domain so special? We take a closer look at the advantages, the schedule and the possible uses of this new domain extension.

A look at the schedule: Limited Registration Period and Early Access

The introduction of .channel will take place in several phases:

• Limited Registration Period: Until February 3, 2025, selected brand owners and organizations have the opportunity to register domains on a preferential basis.
• Early Access Period: From February 4, 2025, anyone can secure a .channel domain. However, during this phase, which runs until February 11, 2025, there will be staggered premium fees that will decrease daily. If you want to secure your desired domain early, you should act quickly.
• General availability: As of February 12, 2025, .channel domains will be available regularly and at no additional cost.

This staggered start offers a fair entry and gives both established brands and new players the opportunity to optimally position their projects.

Why .channel? The advantages at a glance

The .channel domain was developed by Google specifically for creative professionals and content creators. This is reflected in its focus and the benefits it offers:

1. focus on content monetization

Whether online store, blog or platform for digital content – the .channel domain is ideal for connecting creative projects with a clear target group. Google advertises with the slogan:
“Whether you’re still building your audience or you’re ready to sell digital or physical products, let .channel be your storefront.”

The ending is therefore perfect for:

• Artists and creatives who offer digital products such as e-books, music or courses.
• Publishers that sell physical products such as books or merchandising.
• Content creators who want to create a direct connection to their target group.

2. highest safety standards

Security is a top priority for .channel: Thanks to an HSTS (HTTP Strict Transport Security) default setting, Google ensures that all .channel websites can only be accessed via secure HTTPS connections. This not only strengthens user trust, but also improves visibility in search engines – a clear advantage for SEO.

3. attractive price structure with scope for promotions

The fees for .channel domains are expected to be slightly higher than those for classic .com domains. Nevertheless, Google is likely to ensure that entry remains attractive for various target groups with promotions and special offers.

Who is .channel suitable for?

There are many possible uses for .channel, and the extension opens up new horizons, especially for creative people. The target groups include, among others:

• Influencers and YouTubers who want to monetize their content via a custom domain.
• Start-ups looking for a professional online shop window for their products and services.
• Companies that want to develop new digital business models.

The clear and memorable domain extension ensures a professional appearance and at the same time remains flexible enough to accommodate a wide variety of projects.

Conclusion: .channel – A domain for the future

With .channel, Google is launching a domain that is perfectly tailored to the needs of modern content creators and companies. It combines innovative functions, the highest security standards and a clear target group approach.

For all those who want to strengthen their brand, monetize content or implement new business models, .channel could be a decisive building block.

Now is the right time to take advantage of the Early Access Period and secure the perfect domain. Don’t miss the opportunity to open a new chapter in your digital strategy with .channel!